The best way to promote your establishment is to have a range of school marketing strategies that appeal to a large audience. How can you do this?
1. Build your school’s PR portfolio
Gain exposure for your school. Tell people what goes on in your school and what you believe is important through:
- being in local newspapers regularly
- appearing in or advertising in local magazines
- being on other related websites
- investing in paid online advertising for tactical campaigns
- having an active Twitter (X) or Facebook page
When people talk about your school, make sure they have already seen you in a positive light. It’ll make it feel as if they know your school already.
2. Have a dynamic and exciting website
Give parents lots of to reasons to be impressed by your school and send their children into your care. Your website is a window into your school. Through regular news, events and informative pages, parents can see that your school is where their child will be, happy.
3. Create a buzz online
Use your website and social media account to announce upcoming events or share the success of recent activities. This helps maintain a constant buzz about what you do. Voice your opinion and express your school’s ethos and values through tweets, Facebook posts, news and blogs to show the philosophy behind your success. It’s even better if you can encourage others to share their opinions about your school through social media and your website comment pages. That way you can keep ahead of public opinion and show you are responsive to your stakeholders’ comments.
Remember, the best tweets and posts include photos and/or videos. These don’t have to be photos of the pupils if that isn’t right for your school. Pupils’ work and your facilities can speak volumes about who you are.
4. Be proud of your strengths and shout about them
Use large, eye-catching banners and school signage to announce your exam results, SATS results, Ofsted inspection grading or other moments to be proud of. These will be seen by thousands of passersby and potential parents on your school fence.
Read our blog about how to get creative with school signage.
5. Have an inviting and inspiring learning environment
The aesthetics of a school create a high impact first impression. Bright, professional Wall Art can showcase what makes your learning environment special, at a glance. Bespoke designed graphics can communicate your vision and values, engage and inspire pupils and provide an exciting and inspiring environment in which to learn.
