Choosing a Primary School – what parents look for

BLOG 06 JUN 2021

The willows reception school wall art

What really matters to parents when choosing a Primary School?

Choosing a Primary School can be a daunting task for parents and carers. And, whilst you’ll already be aware of the common criteria; Ofsted ratings, attainment records, extra-curricular activities, there are some other factors to consider too.

Here we’ll share a few extra areas you can focus on to showcase what makes your Primary School unique.

Prioritise point of entry areas

Most parents will be thinking about their child’s current stage of development when choosing a Primary School. So, your EYFS environment can actually be key to their decision-making process.

Plentiful opportunities to play will be at the top of the agenda for many parents when prioritising a Primary School for their early years child.

Do you offer an enabling indoor and outdoor space for EYFS pupils? It’s worth focusing on this area to make it as rich and varied as possible for little ones, so that they can play and explore safely to develop their curiosity and independence.

Visual stimulation can support this too. It shows parents that you are committed to making a fun and inviting area for their children to develop and grow. If your pupils start their journey with you in Juniors, you can utilise the visual environment to communicate who you are and what you are about to parents.

One World Nursery outdoor bespoke wall art feature

Walk the walk

It’s powerful for parents to witness, first-hand, how your teachers model actions that encourage inclusion, tolerance and good behaviour within your school.

In addition to behaviours, you can also use visual prompts to reflect the kind of environment and culture your school promotes.

For example;

Many parents are looking for a welcoming environment for their child, where authentic actions over-ride admin. Visual cues can communicate your culture and ethos in a way that words simply can’t achieve.

Ravenswood School large format library wall art

Value your values

Your school values matter. In fact, for parents choosing a Primary School, your values might be more important than your academic record or array of extra-curriculars.

We’ve talked before about how your school values and character education framework should underpin all you do. And it’s worth sharing and reinforcing your values wherever you can.

Many schools even use the walls of their school building to remind pupils of the values they’re expected to uphold. A values themed design can work really well in your school hall, reception area or corridors.

Positive learning environment

Over and above all other factors, most parents simply want their children to be happy.

So, when choosing a Primary School, they may focus on the attitudes of your staff, the general disposition of pupils and the quality of their surroundings.

With this in mind, you can create a positive learning environment with a few simple updates to your school building.

For example,

Burton End primary academy world map wall art

Wall Art for schools

Our bespoke Wall Art for Primary Schools can enhance your learning environment and help you showcase what makes your school really unique.

We know that first impressions count when parents are choosing a Primary School. In fact, it takes less than 10 seconds for someone to form a first impression, based on appearances alone.

So, it’s worth considering how to capture the attention of prospective parents in new and interesting ways. We can help!

Get in touch to arrange a free, Covid-safe site visit from our team. We’ll pop in to chat about your school improvement goals and give suggestions on how to use your available space for best effect.

Take a look at our Case Studies to see more examples of our work in action. Or check out the latest Ideas Book for general inspiration and tips.



Parental Engagement School Improvement


school values wall art

Unique ways to communicate your school values

We’ve noticed something refreshingly unique in the way schools interpret and communicate their school values. Every school has its own identity and ethos, and your values reflect this in different ways. Here are some ideas of how to communicate your values in unique, meaningful and memorable ways.

Get a free on-site consultation

We’ll visit your school to understand your goals, explain our process and provide you with a no-obligation quote.

Or call 020 7404 3400



Besa - British Educational Suppliers Association SafeContractor Approved
Privacy PolicyTerms of UseBusiness Terms & Conditions ©2024 Promote Your School is a trading name of Better Things Marketing Limited
Besa - British Educational Suppliers Association SafeContractor Approved