5 tips to help you promote your school
Why is it important to promote your school? Many schools are under pressure to compete for pupils to fill places. With more and more schools opening and expanding, the need to market your school has grown significantly in recent years.
In the absence of physical open days due to Covid-19, many schools are turning to technology to promote your school. This is a great opportunity to showcase what makes your school unique and innovative, but it can be more challenging than allowing parents to come in to your building and see the real thing. With this in mind, we’ve put together 5 tips to ensure the right people see all the great things your school does every day.
The best way to promote your school is to have a range of strategies that appeal to a large audience. How can you do this?
1. Build your school’s PR portfolio
Gain exposure for your school. Tell people what goes on in your school and what you believe is important through:
- being in local newspapers regularly
- appearing in or advertising in local magazines
- being on other related websites
- investing in paid online advertising for tactical campaigns
- having an active Twitter or Facebook page
When people talk about your school, make sure they have already seen you in a positive light. It’ll make it feel as if they know your school already.
2. Have a dynamic and exciting website
Give parents lots of to reasons to be impressed by your school and send their children into your care. Your website is a window into your school. Through regular news, events and informative pages, parents can see that your school is where their child will be, happy.
3. Create a buzz online
Use your website and social media account to announce upcoming events or share the success of recent activities. This helps maintain a constant buzz about what you do. Voice your opinion and express your school’s ethos and values through tweets, Facebook posts, news and blogs to show the philosophy behind your success. It’s even better if you can encourage others to share their opinions about your school through social media and your website comment pages. That way you can keep ahead of public opinion and show you are responsive to your stakeholders’ comments.
Remember, the best tweets and posts include photos and/or videos. These don’t have to be photos of the pupils if that isn’t right for your school. Pupils’ work and your facilities can speak volumes about who you are.
4. Be proud of your strengths and shout about them
Use large, eye-catching banners and school signage to announce your exam results, SATS results, Ofsted inspection grading or other moments to be proud of. These will be seen by thousands of passersby and potential parents on your school fence.
5. Have an inviting and inspiring learning environment
The aesthetics of a school create a high impact first impression. Bright, professional Wall Art can showcase what makes your learning environment special, at a glance. Bespoke designed graphics can communicate your vision and values, engage and inspire pupils and provide an exciting and inspiring environment in which to learn.
Choosing a school is an anxious time for parents. Alongside your Ofsted reports and results, an ongoing, positive presence of a school in the community can really help you stand out in an overwhelmed parent’s mind!